The SUV combines bold styling, a tech-loaded cabin, and multiple powertrain choices, making it a standout in its segment.Maruti Suzuki India Limited (MSIL) announced that the Fronx SUV has achieved a significant industry milestone by reaching 2 lakh sales in just 17.3 months since its launch in April 2023. This success is attributed to its thrilling drive, futuristic design, advanced gadgets, and various powertrain options. The SUV initially reached the 1 lakh sales milestone in 10 months by January 2024 and added another 1 lakh sales in 7.3 months.
Launched in April 2023, the Fronx SUV's quick rise to popularity is a testament to its compelling features and market appeal. This is the second major benchmark for the Fronx , following its record as the fastest new model to achieve the 1 lakh sales milestone. The SUV combines bold styling, a tech-loaded cabin, and multiple powertrain choices, making it a standout in its segment.
Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, commented on the achievement.“The remarkable success of the Fronx reflects Maruti Suzuki’s understanding of evolving customer expectations and our efforts to deliver products that exceed them. With a notable 16% YoY growth in FY25, this compact SUV has captured the attention of first-time buyers while becoming the preferred choice for those upgrading within the segment. The Fronx has struck a strong chord with today’s discernible SUV buyers looking for a thrilling turbo experience, futuristic design with a tech-loaded cabin and multiple powertrain choices. The option of a turbocharged engine with paddle shifters appeals to those looking for a more spirited and dynamic driving experience. We are confident of building on this success as we continue to innovate and provide exceptional value to our customers.”
Fronx customer segregation
The Fronx has gained significant traction among customers in Tier 1 and Tier 2 cities, including NCR, Delhi, Mumbai, Kochi, and Bengaluru, which are its top five markets.
The surge in demand is particularly notable for the Fronx Turbo variant, which has become popular among customers seeking a thrilling driving experience.
With its combination of cutting-edge technology and appealing design, the Fronx is likely to maintain its momentum in the market. The compact SUV's success represents Maruti Suzuki India's commitment to meeting and exceeding customer expectations through continuous innovation and offering exceptional value.
Features and design
The distinct styling of the Fronx combines bold exteriors with sharp character lines, making it stand out in the compact SUV segment. Its spacious and feature-packed interior provides a premium driving experience.
Advanced gadgets like the 22.86 cm (9”) HD Smart Play Pro+ infotainment system, wireless Apple CarPlay and Android Auto, Head-Up Display, 360 view camera, wireless charging, and Suzuki Connect enhances convenience for today’s tech-savvy customers.
