Yamaha Motor India is partnering with Delhi Comic Con to engage with younger audiences, particularly Gen Z, and motorcycle enthusiasts. The event will take place at NSIC Grounds, Okhla, from December 6th to 8th, 2024. Yamaha aims to expand its reach through this collaboration, offering interactive experiences and showcasing its motorcycles. An online contest is underway, offering Super Fan passes and merchandise.
Yamaha seeks to connect with a niche audience of comic enthusiasts, anime fans, and motorcycle aficionados through this partnership with India’s leading pop culture event. This strategy aims to create unique engagement opportunities for younger demographics. Yamaha recognises Comic Con as an ideal platform to connect with this specific audience.
The company is creating a dedicated experience zone featuring its signature blue theme. This pavilion will showcase Yamaha motorcycles and offer activities and exclusive merchandise. The aim is to attract both pop culture enthusiasts and fans of high-performance engineering.
An online contest is being held to further promote the event and engage enthusiasts. This contest offers the chance to win free Delhi Comic Con Super Fan Passes and merchandise.
Participants need to visit Yamaha's official Instagram or Facebook page.
