The integration of Dolby Atmos technology creates a dynamic listening experience within the vehicle's cabin. Mahindra has partnered with Gaana to enhance the in-car audio experience in its new electric SUVs, the BE 6e and XEV 9e. This collaboration integrates Gaana’s streaming service and Dolby Atmos technology into the vehicles, offering drivers and passengers high-quality, immersive sound.
This partnership allows Mahindra to offer a premium audio experience in its electric vehicles. Gaana provides a vast library of music, audio shows, and podcasts, further enhancing the in-car entertainment options. This move aligns with the growing demand for high-quality in-car entertainment systems.
The integration of Dolby Atmos technology creates a dynamic listening experience within the vehicle's cabin. Dolby Atmos provides enhanced spatial audio, clarity, and depth. This technology transforms the car into a sophisticated listening environment. Gaana’s seamless integration with Mahindra’s electric vehicles allows music enthusiasts to experience immersive audio powered by Dolby Atmos, the company said.
Gaana also features exclusive audio shows from Mirchi and a wide selection of podcasts. These curated podcasts feature content from prominent creators. The platform’s features include playlist import, party mode, song detection, and screen casting, its extensive content library and features cater to a broad range of audio preferences, making it a valuable asset for music lovers and podcast enthusiasts. The ability to stream Dolby Atmos content further distinguishes Gaana in the audio streaming industry.
In September 2022, Gaana transitioned to a fully subscription-based model.
Yatish Mehrishi, CEO of Entertainment Network India Limited, said: “Gaana has always been at the forefront of innovation in the audio streaming space. By integrating Dolby Atmos with Mahindra’s cutting-edge electric vehicles, we’re setting a new standard for in-car entertainment. This partnership reflects our commitment to delivering premium audio experiences that meet the evolving needs of today’s consumers.”
The BE 6e and XEV 9e, showcased on Mahindra’s website, offer a seamless blend of luxury, sustainability, and advanced technology. Gaana’s premium audio streaming integration perfectly aligns with Mahindra’s goal to create vehicles that lead to sustainability and enhance the overall driving experience.
