Pritesh KumarChargeZone, an EV charging network in India, has appointed Pritesh Kumar as its Director of Business Development. Kumar brings nearly two decades of automotive industry experience to the role. His appointment aims to bolster ChargeZone's expansion plans, enhance customer engagement, and strengthen partnerships within the EV sector. ChargeZone plans to significantly expand its charging network this fiscal year, adding numerous supercharging stations across India.
His role and responsibilities
Pritesh Kumar will oversee several key areas at ChargeZone. These include bolstering B2B and B2C operations, maximising network utilisation through targeted marketing and CRM initiatives, and scaling Battery-as-a-Service solutions. He will also focus on improving infrastructure efficiency and expanding access to ChargeZone's services throughout India.
“We are thrilled to welcome Pritesh Kumar to our leadership team. His extensive experience and visionary approach align perfectly with ChargeZone’s mission as we expand our EV charging network across India. Pritesh’s proven ability to forge strategic partnerships and drive network growth will be key to accelerating our efforts in meeting the growing demand for EV infrastructure. We are confident that his leadership will help us set new benchmarks in innovation, operational excellence, and customer satisfaction,” stated Kartikey Hariyani, Founder and CEO of ChargeZone.
Experience
Pritesh Kumar’s professional background includes leadership positions in business development, institutional sales, channel expansion, and strategic marketing. He has a track record of achieving significant results across various business segments. During his tenure as Head of Institutional Sales and New age Business at Mahindra & Mahindra, he implemented programs targeting new business areas. He also introduced digitisation initiatives to enhance product resale value, expanded the rural market's contribution, and secured significant government contracts, including a deal with the Indian Army.
“I am truly excited to join ChargeZone at such a pivotal moment in the EV revolution. ChargeZone’s mission to build a sustainable and scalable EV charging infrastructure resonates deeply with me. I look forward to leveraging my experience in creating strategic alliances, driving innovation, and enhancing customer experiences to accelerate the company’s journey in transforming India’s EV landscape,” stated Kumar.
Company's future strategy
This fiscal year, the company plans to establish 25 new supercharging stations, aiming for a total of 500 stations. These stations will have capacities ranging from 360KW to 1.2MW. In the next six months, ChargeZone will deploy high-speed superchargers and strategically expand its network to enhance charging accessibility and speed for all four-wheeled EVs.
ChargeZone's growth strategy focuses on optimal station placement, route planning, and user convenience through mobile app integration and diverse payment options. The company prioritises safety measures, implementing 24/7 surveillance, emergency support, remote monitoring, and regular inspections. With the goal of electrifying 30,000 kilometers of highways and installing 1,000 charging stations, ChargeZone is building a comprehensive ecosystem to support EV adoption.
The appointment of Pritesh Kumar underscores ChargeZone's commitment to strong leadership and its mission to transform EV charging in India and beyond. Kumar's experience and vision are expected to be instrumental in driving the company's growth and innovation in the evolving EV charging landscape.
