These new tyres are part of the 'Geolandar' series, Yokohama India’s SUV tire range. Yokohama India launched Made in India 19-inch tyres for high-end luxury SUVs. The tyres are manufactured at their Bahadurgarh, Haryana facility, using a "GLOCAL" approach combining global technology with Indian driving conditions. This aims to provide superior comfort, control, and durability. The launch addresses the rising demand for luxury SUVs in India, which experienced a 34% year-on-year growth in FY24.
Yokohama India aims to meet the evolving needs of the premium SUV segment with these 19-inch tyres . The company believes these tyres complement the performance and luxury of high-end SUVs. Yokohama India seeks to enhance the "motoring lifestyle" with this new product.
“The 19-inch Geolandar X-CV tyres are a testament to Yokohama’s “GLOCAL” strategy—blending cutting-edge global technology with local needs to deliver a product that meets the demands of Indian motorists. What makes this release even more significant is that these tyres are proudly ‘Made in India,’ underscoring our commitment to providing world-class quality while strengthening local manufacturing capabilities. This move aligns with the growing trend of larger rim sizes and the booming luxury SUV segment in India. In response to the growing requirement, we are also preparing to release 20-inch tyres soon, with our current manufacturing facilities capable of producing tyres up to 24 inches. This reinforces Yokohama’s positioning in the high-end tire market,” stated Harinder Singh, CEO and MD of Yokohama India.
Geolandar series
These new tyres are part of the 'Geolandar' series, Yokohama India’s SUV tire range. The Geolandar brand includes Mud-Terrain, Extreme All-Terrain, All-Terrain, and Highway Terrain tyres . The range aims to cater to diverse SUV driving preferences. The new Geolandar X-CV tyres are available across Yokohama India's network of over 3,000 retailers nationwide. The increasing demand for luxury SUVs in India, which saw a 34% year-on-year growth in FY24, further supports the company's decision. Yokohama India’s Bahadurgarh facility in Haryana employs advanced technology in its manufacturing process.
GLOCAL approach
The “GLOCAL” approach of Yokohama India combines global technological advancements with insights tailored to the specific requirements of Indian motorists. This strategy aims to achieve optimal levels of comfort, control, and durability for superior driving performance. The company strives to align with the evolving preferences of the premium SUV segment in India. They are dedicated to enhancing the motoring lifestyle for discerning motorists. The 19-inch tyres are manufactured at the state-of-the-art facility in Bahadurgarh, Haryana. Yokohama India plans to release 20-inch tyres shortly, with a manufacturing capacity of up to 24-inch tyres at their current facilities.
