The collaboration between Mahindra and Dolby Laboratories aims to create a more immersive and engaging in-car experience. Mahindra is partnering with Dolby Laboratories to integrate Dolby Atmos into its BE 6 and XEV 9e electric SUVs. This makes Mahindra the first Indian automaker to offer this immersive audio technology, said the company. The collaboration aims to elevate the in-car entertainment experience, offering a premium audio environment for drivers and passengers. The vehicles will feature a 16-speaker Harman Kardon system optimised for Dolby Atmos. Consumers will access Dolby Atmos music through the integrated Gaana app.
Mahindra BE 6 and XEV 9e with Dolby Atmos
Mahindra’s BE 6 and XEV 9e electric SUVs will be equipped with Dolby Atmos, providing a studio-quality audio experience. This partnership marks a significant step in the Indian automotive market, setting a new standard for in-car entertainment. The integrated Gaana app will allow users to stream music in Dolby Atmos.
The collaboration between Mahindra and Dolby Laboratories aims to create a more immersive and engaging in-car experience. Dolby Atmos allows for precise sound placement within the vehicle cabin, enhancing the clarity and depth of audio content. This technology goes beyond traditional listening experiences by revealing subtle details and creating a deeper connection with the music. The system transforms the vehicle interior into a personal entertainment space.
“We are excited about the possibilities that our collaboration with Mahindra can bring for customers in India. Dolby Atmos in Mahindra’s Electric Origin SUVs – BE 6 & XEV 9e, will take the car journey to an entirely new level by transforming the interior cabin into an entertainment space that brings consumers closer to the content they love. With Dolby Atmos, every ride will be an extraordinary experience that complements the unlimited potential of the Mahindra BE 6 and XEV 9e,” stated Karan Grover, Senior Director, Commercial Partnerships - IMEA, Dolby Laboratories.
Deep diving into Dolby Atmos audio experience
Dolby Atmos provides a richer and more detailed audio experience, enhancing the emotional impact of music, podcasts, and movies. The technology allows creators to precisely position sounds within a three-dimensional space, immersing listeners in the audio content. This results in greater clarity, sound separation, and a more profound connection with the entertainment.
R Velusamy, President - Automotive Product Development, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited said, "The BE 6 and XEV 9e embody Mahindra’s vision of delivering extraordinary experiences across every aspect of driving. By integrating Dolby Atmos, we are setting a new benchmark for in-car entertainment, ensuring that every journey is not only seamless but also truly immersive.”
The BE 6 and XEV 9e are equipped with a 16-speaker Harman Kardon sound system specifically designed to optimise the Dolby Atmos experience. This system includes three-way speakers in the front, Harman’s patented Unity Speaker in the center, high-fidelity mid-range speakers in the rear surround, a subwoofer, and two speakers in the ceiling. This configuration enhances the immersive quality of Dolby Atmos, creating a truly captivating audio environment within the vehicle.
The three-way speakers next to the front seats consist of a tweeter, mid-range, and a woofer, delivering a full range of sound frequencies. The center channel utilises Harman’s Unity Speaker design for balanced audio throughout the cabin. High-fidelity mid-range speakers are positioned in the rear for surround sound effects. A subwoofer provides deep bass, and two additional speakers are integrated into the ceiling to enhance the three-dimensional audio experience.
Dolby Atmos allows creators to precisely control the placement and movement of sounds within the listening space. This creates a sense of realism and immersion, allowing listeners to experience audio in a new and exciting way. The technology significantly elevates the in-car entertainment experience, providing an added incentive for potential buyers of Mahindra’s electric SUVs.
