Sandeep Mahajan Assurance Intl Limited has appointed Sandeep Mahajan as its new Executive Chairman. Mahajan brings over 35 years of experience, having worked with prominent companies such as Tata Steel, Hindustan Unilever, LG Electronics, and Goodyear. His appointment signals a new phase of growth and innovation for the company. He aims to leverage his extensive background in sales, marketing, and financial management to drive the company's global expansion.
Experience
Sandeep Mahajan formerly served as Chairman & Managing Director of Goodyear India Limited. His experience spans across diverse markets including India, North America, the UK, GCC, and Southeast Asia. He has a proven track record of launching new brands and product categories. Mahajan holds a Mechanical Engineering degree and a Post Graduate Diploma in Management from IIM Bangalore.
Mahajan began his career at Tata Steel. He then moved on to leadership roles at Hindustan Unilever (HUL). At HUL, he managed iconic brands like Pears, Dalda, and Basmati rice for global markets. He also spearheaded projects in the ice cream and beverages sectors.
During his tenure at LG Electronics, he was instrumental in establishing the “Rural vertical.” He focused on expanding distribution networks through Brand Shops and Modern trade channels. His contribution significantly impacted LG's market reach.
At Goodyear India, Mahajan led the transformation of the Farm business, repositioning it within the premium category. He achieved market leadership, which the company maintained for over a decade. He also played a crucial role in expanding the Mining (OTR) and Consumer businesses. His leadership earned Goodyear India numerous accolades from leading Original Equipment Manufacturers (OEMs) like Mahindra, TAFE, John Deere, GM, Ford, and Escorts.
His contribution towards the automotive industry
Mahajan's industry involvement extends to prominent positions in associations such as the Automotive Tyre Manufacturers’ Association (ATMA) and the American Chamber of Commerce (AMCHAM). His extensive experience and industry recognition make him a valuable addition to Assurance Intl Limited.
"I am excited to be joining Assurance Intl Limited at such a pivotal moment in its journey. The company's dedication to customer focus, innovation and sustainability, resonates deeply with my own professional principles. Together, we will strengthen the company's solid foundation and unlock new opportunities for rapid growth, global impact and stakeholders’ value," said Mahajan
His upcoming role
He will guide the strategic direction of Assurance Intl Limited. He will lead key initiatives and cultivate global partnerships to solidify the company's position as an industry leader. His leadership is expected to usher in a new era of growth and innovation.
"We are honoured to have Mahajan join our leadership team. His unparalleled expertise and proven track record will undoubtedly propel Assurance Intl Limited to greater heights. We look forward to his invaluable contributions as we embark on our next phase of growth and innovation," said Rakesh Sharma, MD of Assurance Intl Limited.
Assurance Intl Limited operates across various verticals within the automotive industry. The appointment of Mahajan underscores the company's commitment to attracting top talent. The company aims to deliver exceptional value to its stakeholders globally. The company, which handles brands such as “rand” of The Goodyear Tire & Rubber Company, “Duracell” a brand of Duracell Inc., “ACDelco” a brand of General Motors LLC and “STP” a brand of Energizer Holdings Inc., is poised for continued growth and innovation under Mahajan's leadership.
