The WagonR is built on the 5th generation HEARTECT platform, using high-tensile steel for a strong safety cage.Maruti Suzuki India Limited is celebrating the 25th anniversary of the WagonR in India. Launched in 1999 as the "Tall Boy," the WagonR gained popularity for its spaciousness. The 2024 model retains this focus while adding modern safety and premium features. It has been India's top-selling car for three consecutive years, demonstrating its enduring appeal and brand recognition.
The WagonR's success stems from its ability to provide exceptional value and innovative features. Its popularity is reflected in its sales figures, with a significant portion coming from first-time buyers and repeat customers. Maruti Suzuki highlights the WagonR's adaptability to diverse driving needs, citing features like Auto Gear Shift (AGS) and Hill Hold Assist.
WagonR's journey
The WagonR's journey from its introduction in 1999 to its current iteration reflects its adaptability to changing market demands. The combination of spaciousness, fuel efficiency, and modern features contributes to its continued appeal. Maruti Suzuki's focus on innovation and customer satisfaction has undoubtedly played a significant role in the WagonR's sustained success.
“The WagonR's 25-year legacy is a testament to the deep connection that we have established with over 32 lakh customers over the years. What sets the WagonR apart is our continuous commitment to deliver exceptional value through innovative features that enhance driving experience. From Auto Gear Shift (AGS) technology that makes city driving effortless to the Hill Hold Assist that provides confidence on challenging terrains, and its impressive fuel-efficiency, we have designed the WagonR to be a reliable companion. The fact that approximately 44% of our sales come from first-time buyers, and roughly one in every four customers chooses to repurchase the iconic WagonR, speaks volumes about the trust customers have placed in the brand," stated Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited.
WagonR variants
The WagonR offers a variety of engine and transmission choices, catering to different driving preferences. The available engines include the 1.2L and 1.0L K-Series Dual Jet, Dual VVT engines. Transmission options include manual and AGS. Furthermore, the WagonR was a pioneer in offering a factory-fitted CNG system.
The WagonR S-CNG has sold 6.6 lakh units to date, making it the highest-selling CNG model in India. This success underscores the model's performance and fuel efficiency, solidifying its strong market position. The WagonR’s CNG variant continues to demonstrate its value proposition within the Indian automobile market.
Features
The WagonR is built on the 5th generation HEARTECT platform, using high-tensile steel for a strong safety cage. Crumple zones are strategically incorporated to absorb impact energy, enhancing passenger safety. Advanced safety features include Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), and Electronic Stability Program (ESP).
The WagonR offers a range of premium features for comfort and convenience. These include a 17.78cm (7”) SmartPlay Studio touchscreen infotainment system. This system supports Apple CarPlay and Android Auto, Bluetooth connectivity, and voice commands. Steering-mounted audio controls further enhance the infotainment experience.
Maruti Suzuki’s continued commitment to the WagonR platform is evident in the 2024 model. The company's emphasis on safety, technology, and fuel efficiency demonstrates its understanding of the evolving needs of Indian car buyers. The WagonR’s enduring popularity over 25 years positions it as a significant player in the Indian automotive landscape. Its consistent sales figures and brand loyalty underscore its success story.
