Angelo NoronhaAngelo Noronha, current President of Global Aftermarket Sales, will become President & CEO of Yokohama-ATG (Y-ATG) starting January 1, 2025. This appointment recognises Noronha's 15-year successful track record within Y-ATG and his expertise in the industry. He is expected to lead the company's focus on agility, customer focus, and entrepreneurial spirit.
Nitin Mantri, Co-Chief Operating Officer of Yokohama Rubber Company (YRC), expressed enthusiasm about Noronha's appointment. Mantri highlighted Noronha's consistent performance and deep industry knowledge as key factors in the decision. He believes Noronha is well-equipped to advance Y-ATG’s strategic goals.
“We are excited to have Angelo lead Y-ATG,” said Nitin Mantri, Co-Chief Operating Officer of Yokohama Rubber Company (YRC). “Angelo has been an integral part of Y-ATG for over 15 years, consistently delivering strong performances across every business he has led. His deep industry knowledge, strategic mindset, and proven track record make him exceptionally well-suited to drive Y-ATG’s mission of being an agile, entrepreneurial, and customer-centric organization.”
Company's portfolio
Y-ATG holds a leading global position in the design and production of off-highway tires. These tires cater to a broad range of applications, including agriculture, forestry, construction, earthmoving, mining, ports, and industrial operations.
The company boasts a robust brand portfolio, including Alliance, Galaxy, and Primex. These brands are known for providing high-quality tires that minimize cost of ownership for customers. The Alliance brand has a 70-year history in the agricultural and forestry sectors. It provides a wide selection of agricultural tires to meet global customer demands.
The Galaxy brand focuses on tires for construction and earthmoving equipment. It offers specialised tire solutions designed to perform in challenging operational environments.
