Anil DuaAnil Dua has joined SAR Group as a partner and co-founder of its E-Mobility Division, which includes Lectrix and Mooving. He brings over 30 years of experience in strategic leadership, digital transformation, and brand building to the role. Dua aims to leverage his expertise to expand the companies' market presence and advance sustainable transportation in India.
Experience
Dua most recently served as Group CEO of Dish TV, overseeing the merger with Videocon D2H. His career also includes significant roles at OTE Group in Oman, Hero MotoCorp, Unilever, and Gillette. At Hero MotoCorp, he played a key role in the rebranding from Hero Honda to Hero, significantly increasing both sales volume and revenue. His accomplishments have been recognised with awards such as IAA Marketer of the Year and inclusion among India's Top 50 Brand Leaders.
Education qualifications
Dua is an alumnus of IIT Delhi and holds an MBA from IIM Ahmedabad. His leadership approach, emphasising innovation and collaboration, aligns with SAR Group's sustainability goals. He will work alongside Rakesh Malhotra, Founder of SAR Group, to drive the electric mobility division forward.
"Dua's passion for operational excellence and brand building makes him a transformative force in any organisation," stated Rakesh Malhotra, Founder of SAR Group. Malhotra further stated, "His remarkable ability to lead with clarity and purpose has set new benchmarks in every role he has undertaken. At SAR Group, we are excited to join hands as co-founders and leverage his strategic vision with unparalleled experience to redefine the future of electric mobility and propel us toward our goal of becoming a leader in sustainable transportation. His focus on driving growth, innovation, and operational rigour aligns perfectly with our mission."
"I am thrilled to join hands with SAR Group, a group with a remarkable history of creating household brands and delivering customer-focused solutions," stated Dua. He added,"Electric mobility is still in its early stages, making this an exciting time to collaborate as the industry evolves. With its comprehensive ecosystem approach—Lectrix EV as the OEM and Mooving as the energy service provider—SAR Group is well-positioned to redefine mobility. I look forward to applying my experience to foster growth and drive innovation in this rapidly transforming industry."
What does it signify?
Dua's arrival is expected to strengthen the market positions of Lectrix EV and Mooving. The companies plan to expand their product offerings and increase accessibility to electric mobility under his leadership. His experience is anticipated to contribute to the growth and innovation within the electric vehicle sector.
Dua's extensive experience at major companies like Hero MotoCorp, Unilever, and Gillette positions him well to guide the SAR E-Mobility Division. He was instrumental in the successful rebranding of Hero MotoCorp, which saw substantial growth under his leadership. His strategic thinking and brand-building expertise will be crucial for Lectrix and Mooving as they navigate the evolving electric vehicle market.
The appointment marks a significant step for SAR Group's ambitions in the electric vehicle market. Dua's track record of success and his focus on innovation are expected to accelerate the growth of Lectrix and Mooving. His leadership is poised to drive the companies towards a prominent position in the rapidly expanding electric mobility landscape. This strategic move indicates SAR Group's dedication to sustainable transportation solutions and its intention to become a key player in the future of mobility.
