The event marked the unveiling of Youdha's first portfolio of electric three-wheelers. Lohia Auto, a part of Lohia Global, has launched a new electric three-wheeler (E3W) brand, Youdha, aimed at empowering drivers and supporting their families. The brand, unveiled at the EV Expo on December 20, 2024, will initially feature L5 electric vehicles, including the E5 Passenger and E5 Cargo models.
Youdha aims to redefine leadership in the electric mobility sector by focusing on innovation, performance, and purpose-driven vehicles for the E3W segment. The company emphasises its commitment to supporting the "true warriors" who drive these vehicles and contribute to India's economy. Lohia Global, with its diverse business interests including exports, solar energy, handicrafts, real estate, and EVs, leverages its advanced manufacturing facility in Kashipur to support Youdha's production.
What does it signify?
Youdha, meaning "warrior," is inspired by the individuals who use E3Ws to support their families and communities. The brand aims to celebrate their hard work, resilience, and dedication. The launch of Youdha marks a significant step for Lohia Auto, building on its legacy in the mobility sector while focusing on the future of electric transportation. The brand's philosophy revolves around respecting and empowering those who use E3Ws for their livelihoods.
E5 Cargo for last-mile logistics
Youdha's initial product offerings include the E5 Passenger, designed for urban and semi-urban commuting, and the E5 Cargo, aimed at last-mile logistics. These vehicles are built with a focus on performance, sustainability, and user convenience. Youdha plans to expand its portfolio to cater exclusively to the diverse needs of the E3W segment. This reinforces the brand's commitment to innovation and customer satisfaction.
“At Lohia Auto, our journey has always been one of innovation, trust, and purpose. With over a decade of excellence in mobility solutions, we've built a legacy that empowers lives and connects communities. Now, it's time to take the next step - one that defines the future and leads the way forward,” Ayush Lohia, CEO, Youdha.
EV Expo
The new brand's launch was showcased at the EV Expo on December 20, 2024. The event marked the unveiling of Youdha's first portfolio of electric three-wheelers. The vehicles are designed to prioritise performance, sustainability, and user convenience. Youdha emphasizes its dedication to empowering drivers and enabling them to support their families with pride.
Youdha represents a strategic move to address the growing E3W market. The brand seeks to solidify its position in the commercial EV segments.
Youdha is committed to expanding both its product portfolio and its distribution network. The brand intends to strengthen its presence in metropolitan, tier-2, and tier-3 cities. Youdha aims to establish a network of 150 dealers by March 2025, further expanding to 200 dealers by Diwali 2025.
Youdha's manufacturing facility
Youdha's manufacturing is supported by its advanced facility in Kashipur, Uttarakhand. This state-of-the-art plant is located in a green belt and utilizes Cloud ERP systems. The facility has an annual production capacity exceeding 100,000 vehicles. Youdha embodies a powerful ideology - celebrating the true heroes of society, the real warriors who drive change, provide for their families, and contribute to a brighter future through hard work, determination, and resilience. At the core of Youdha’s philosophy is a profound respect for those who use electric three-wheelers to support their families and uplift their communities.
