The partnership also includes the exclusive distribution of Gulf's AdBlue, a diesel exhaust fluid that reduces emissions, and a specialised range of two-wheeler batteries.Gulf Oil Lubricants India Ltd. and Nayara Energy have formed a three-year strategic partnership to distribute Gulf Oil’s automotive products across Nayara Energy’s 6,500+ fuel retail outlets in India. This partnership aims to expand both companies' market reach, particularly along India’s developing highway infrastructure, and includes exclusive retail of Gulf’s AdBlue product across Nayara’s network. This collaboration seeks to capitalise on the growing automotive market and increasing demand for quality automotive products.
Gulf Oil's complete range of automotive products, including lubricants for various vehicle types, will be available at Nayara Energy's fuel stations nationwide. The partnership also includes the exclusive distribution of Gulf's AdBlue, a diesel exhaust fluid that reduces emissions, and a specialised range of two-wheeler batteries.
What does this partnership signify?
This three-year agreement leverages Nayara Energy's extensive network to strengthen Gulf Oil’s brand presence and cater to the expanding automotive market, particularly along India’s growing highway network. Both companies aim to bring reliable automotive products to a wider customer base in both urban and rural areas.
Nayara Energy, India’s largest private fuel retailer, prioritises customer service and seeks to enhance its automotive product offerings. The partnership with Gulf Oil will expand Nayara Energy's Non-Fuel Retail (NFR) offerings, particularly in the lubricants category. Nayara Energy has incorporated Quick Lube Change Bays in its retail outlets, offering free lube changes in under five minutes using advanced machinery.
Gulf Oil market presence
Gulf Oil operates in over 100 countries with 20 blending plants globally, including facilities in Silvassa and Chennai, India, with a combined capacity of 332,000 KL for lubricants and AdBlue. The company supplies products to over 40 OEMs and has a distribution network encompassing over 80,000 touchpoints, 10,000 Gulf Bike Stops, and 10,000 Car Stops.
Gulf Oil has a long-standing history of over a century and partners with prominent global and domestic brands like Manchester United, McLaren, MS Dhoni, and Chennai Super Kings. This new partnership with Nayara Energy further solidifies Gulf Oil's commitment to providing high-quality automotive solutions.
“As a globally recognised brand, Gulf has consistently set benchmarks in delivering high-quality and innovative automotive solutions. With the support of Nayara’s vast network and expertise in fuel retailing, we are well-positioned to serve a wide range of consumers with high-quality, dependable automotive solutions. This collaboration underscores the growing demand for quality automotive products and lubricants owing to the burgeoning infrastructure growth and both Gulf’s and Nayara Energy’s commitment to making our products accessible, ensuring that our customers receive quality lubrication solutions wherever they are in India,” Ravi Chawla, Managing Director and CEO of Gulf Oil Lubricants India Ltd.
India’s highway infrastructure, driven by projects like the Golden Quadrilateral, presents significant potential for fuel and automotive retail. The growth in commercial vehicles and two-wheelers further amplifies this opportunity. With over 91,000 fuel retail stations in India, Nayara Energy holds a significant position as the largest private player. The Gulf Oil and Nayara Energy collaboration aims to capitalize on this growth, particularly within the highway segment.
Joint marketing activities
Beyond product distribution, Gulf Oil and Nayara Energy plan joint marketing activities and promotions at Nayara Energy's fuel stations. This reflects Gulf Oil's strategy to expand its market penetration in India and aligns with both companies' commitment to providing high-quality automotive products. This partnership is positioned to address the increasing demand for accessible and reliable automotive solutions in a rapidly growing market. The collaboration aims to benefit consumers by ensuring the availability of quality lubricants and automotive products across India.
“This latest tie-up with Gulf Oil is another affirmative step to enhance our range of automotive product offerings that enable in delivering high quality performance for motorists. Together, these two power brands can leverage synergies that will enable in amplifying reach and ensure ease of availability of premium product experience for consumers across rapidly growing tier 2,3 markets and prominent highways. These Quick Lube Change bays are equipped with advanced machinery that enables lube change in less than 5 minutes and this service is provided Free of charge at our outlets,” stated Madhur Taneja, Chief Marketing Officer, Nayara Energy.
