The company also focused on enhancing customer experience through improved service networks and innovative marketing strategies.Eicher Motors Ltd reported a 31% increase in total sales of Royal Enfield motorcycles, totaling 1,10,574 units in October, up from 84,435 units the previous year. International business sales reached 8,688 units, a significant rise compared to 3,477 units in October last year. The sales of models with engine capacity up to 350cc grew by 27%, while sales of models with engine capacity exceeding 350cc surged by 64%.
Enhanced customer experience
Eicher Motors credited the sales growth to strong domestic demand, successful new model launches, and Royal Enfield's strong presence in both urban and rural areas. The company also focused on enhancing customer experience through improved service networks and innovative marketing strategies.
“The significant increase in sales reflects a robust demand for Royal Enfield motorcycles, particularly in the domestic market,” said Eicher Motors in the regulatory filing.
With the launch of new models and expanding global presence, Royal Enfield continues to gain traction. Eicher Motors plans to introduce more models and expand its product offerings in the upcoming months.
Future plans
Analysts expect Royal Enfield to benefit from the ongoing trend towards premium motorcycles. They believe the brand is well-positioned to take advantage of the growing consumer interest in high-quality, performance-oriented bikes.
Eicher Motors remains optimistic about sustaining this growth trajectory. The company is looking forward to capturing more market share as it taps into emerging markets while reinforcing its position in established ones. The brand's expanding global footprint is a clear indicator of its increasing appeal among motorcycle enthusiasts worldwide.
