The ‘Well-Known Trademark’ status provides BharatBenz enhanced legal protection under the Trademark Act, safeguarding its brand value in India and internationally.Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler Truck AG, Germany, announced that its flagship brand BharatBenz has been awarded ‘Well-Known Trademark’ status by the Intellectual Property Office, India. This recognition highlights the brand's strong market presence and reputation since its launch twelve years ago. BharatBenz attributes this achievement to its focus on performance, innovation, safety, and customer trust.
Well-Known Trademark
The ‘Well-Known Trademark’ status provides BharatBenz enhanced legal protection under the Trademark Act, safeguarding its brand value in India and internationally. This status is significant because it recognises BharatBenz's wide recognition among consumers and strengthens its position in the Indian commercial vehicle market.
Satyakam Arya, Managing Director & CEO of Daimler India Commercial Vehicles, expressed pride in receiving this recognition. He emphasised the brand's impact on the Indian commercial vehicle market and the trust earned from customers and partners.
“We are immensely proud to achieve this prestigious recognition as a ‘Well-Known Trademark.’ As a young and dynamic brand, BharatBenz has made a significant impact in the Indian commercial vehicle market. This status highlights our brand’s journey and reputation since launch and reflects the deep trust our customers and partners place in us. Over the past 12 years, BharatBenz has played a vital role in nation-building, securing a strong market position through an unwavering commitment to performance, innovation and safety.”
Bharat Benz latest safety features
BharatBenz entered the market by introducing advanced safety features, including fully factory-built, air-conditioned metal cabins, prioritising driver and road safety. The company highlights its commitment to meeting global safety standards, including Europe's ECE R29-03, enhancing driver protection during crashes.
“Today, BharatBenz continues to meet global safety standards, including Europe’s ECE R29-03, providing enhanced protection for drivers in the event of a crash, and setting a new benchmark for safety and reliability in India. We believe it is essential to foster greater awareness of safety in the Indian market, and we are proud to be at the forefront of driving this change.”
BharatBenz offers a range of trucks and buses designed for various industries, combining Indian engineering and German technology. The company emphasises its commitment to environmental standards, demonstrated by being the first brand to introduce BSVI-compliant vehicles in 2020.
