Hero MotoCorp's Vida two-wheelerThe country’s largest two-wheeler maker Hero MotoCorp Tuesday said it plans to enter Europe and the United Kingdom, starting with its electric vehicle brand Vida from the second half of 2025, as it looks to consolidate its presence in international markets.
Hero MotoCorp Chairman Pawan Munjal said, “We will be entering Europe and the UK, led by our electric vehicle brand Vida.” The company today unveiled four new products including a new electric scooter Vida Z at EICMA, Milan. Hero MotoCorp currently sells its products in 48 countries across Asia, Africa, and Latin America.
Subsequently, the company plans to expand its range to high capacity premium internal combustion engine (ICE) motorcycles.
Hero MotoCorp said it has developed VIDA Z, keeping a global audience in mind. The company's existing and new product range will suitably cater to the present and future requirements of European markets, Hero MotoCorp said.
The company also announced the appointment of distributors in Italy - Pelpi International S.r.l.
It had earlier entered into commercial agreements with partners in Spain - Noria Motos SLU, France - GD France, and UK - MotoGB UK.
In addition to the Vida Z, the wheeler major also unveiled three new motorcycles - the Xpulse 210, the Xtreme 250R and the Karizma XMR 250 at EICMA.
"The company aims to push boundaries and set new standards in innovation and sustainability. We are driven by our commitment to pioneering technologies that shape a future of mobility designed to benefit generations to come," Munjal said.
Hero MotoCorp has eight manufacturing facilities, including six in India, and one each in Colombia and Bangladesh.
It also has two R&D facilities — the Centre for Innovation and Technology (CIT) in India and Tech Centre Germany (TCG) near Munich.
Earlier this week, Hero MotoCorp reported a 13% rise in sales during the festive period in India this year at 15.98 lakh units, as compared to the year-ago period. The company achieved its highest-ever retail sales during the 32-day festive period, starting from Navratri.
