Ola Electric's 'BOSS of All Savings' campaign offers customers the opportunity to save up to INR 15,000 on the purchase of an Ola S1 electric scooter.Ola Electric, India's largest electric vehicle (EV) company, has announced a new campaign called 'BOSS of All Savings' as part of its ongoing Biggest Ola Season Sale (BOSS). The campaign aims to highlight the cost savings associated with EVs compared to traditional internal combustion engine (ICE) vehicles, especially during the festive season when EV sales have seen significant growth.
Ola Electric's 'BOSS of All Savings' campaign offers customers the opportunity to save up to INR 15,000 on the purchase of an Ola S1 electric scooter. In addition, the company emphasises the lower running and maintenance costs of EVs, stating that customers can save up to INR 30,000 annually compared to owning an ICE vehicle.
“With the flagship Ola S1 X (2kWh), customers with a daily commute distance of 30 km can save up to INR INR 31,000 annually, enabling them to recover the cost of the vehicle within the first few years.”
Educational Clinics for EV adoption
To further promote EV adoption, Ola Electric plans to host Educational Clinics at its stores across India. These clinics aim to educate potential customers about the lower total cost of ownership (TCO) of EVs, along with their superior performance and advanced technological features compared to ICE vehicles.
Ola Electric October sales
Ola Electric reported strong sales figures for October 2024, selling over 50,000 units and registering 41,605 units according to Vahan data. The company claims a 30% market share in the EV 2W segment, representing a 74% year-on-year growth compared to October 2023.
Ola Electric offers a range of S1 electric scooters at various price points to cater to diverse customer needs. The premium S1 Pro and S1 Air models are priced at INR 1,34,999 and INR 1,07,499, respectively. The more affordable S1 X portfolio, available in 2 kWh, 3 kWh, and 4 kWh battery options, is priced at INR 74,999, INR 87,999, and INR 101,999, respectively.
#HyperService campaign
In its bid to enhance its service network, Ola Electric recently launched the #HyperService campaign, aiming to double its service centers to 1,000 by December 2024. The company also announced the Network Partner Program to expand its sales and service network throughout India. Ola Electric aims to expand its network to 10,000 by the end of 2025 and plans to train 1 lakh third-party mechanics, making them EV-ready.
