Nissan's strategy in the Indian market includes a mix of locally produced and completely built-up units (CBUs).Nissan Motor India (NMIPL) has appointed Abhishek Arora as Director of Dealer Network Development and Customer Quality Training (DND-CQT), effective November 14, 2024. Arora will also retain his current position as Director of Transformation & New Projects. This dual role will see him leading channel development, network expansion, and business strategies to prepare Nissan for upcoming product launches, leveraging his experience in managing premium automotive networks.
Arora joined Nissan in September 2024 as Director of Transformation and New Projects. He was given the interim DND-CQT role in October 2024. He now assumes the DND-CQT directorship permanently while continuing his transformation project work.
Experience
Arora's previous experience includes roles at Audi India. There, he oversaw Network Development, Business Management, Sales Training, and the Used Car Business. He also worked at General Motors, Tata Motors, and Honda Motorcycles, gaining expertise in channel sales, planning, and premium car network management.
Nissan Motor India Managing Director, Saurabh Vatsa, commented on the appointment,“We are delighted to welcome Abhishek Arora at Nissan as Director – DND-CQT in addition to his current responsibilities in driving Transformation Projects.”
“We are confident that his extensive experience and strategic leadership in the premium automotive space will play an important role in strengthening our network capabilities.” Vatsa further emphasised the significance of Arora's leadership for upcoming product launches and customer experience enhancement. He highlighted Nissan's focus on long-term growth and success in the Indian market with a mix of localised and CBU products.
A boost to network development
Arora’s appointment reinforces Nissan’s commitment to improving network development and customer quality. It also underscores their emphasis on customer experience and business continuity as part of their growth strategy in India. Arora’s extensive background in the automotive industry, particularly within the premium segment, aligns with Nissan's goals for its upcoming product launches.
His focus on network development and business management is critical for ensuring that Nissan’s dealer network is equipped to handle the increased demand and provide high-quality customer service. Furthermore, his experience with sales training will be instrumental in preparing the sales force for the new products.
Nissan's strategy aligning with new appointment
Nissan's strategy in the Indian market includes a mix of locally produced and completely built-up units (CBUs). This approach requires a robust and adaptable dealer network capable of handling both types of vehicles. Arora's expertise will be crucial in optimising the network for this dual approach. The combination of his previous roles and his new responsibilities positions him to contribute significantly to Nissan’s long-term success in India.
Arora's responsibility for transformation projects indicates Nissan's broader commitment to adapting and innovating within the evolving automotive landscape. This focus on transformation suggests that Nissan is actively seeking new and improved ways to operate and compete in the market. His dual role emphasises the importance of a cohesive strategy that links transformation initiatives with network development and customer satisfaction. This integrated approach aims to create a seamless and positive experience for customers, from the point of sale through the entire ownership lifecycle.
